NextGen Innovation, a rapidly growing B2B SaaS company, needed a complete brand refresh and a scalable design system to support their expanding product suite. Their existing design was inconsistent, making it difficult to maintain brand identity across multiple products and causing development inefficiencies.
The company had grown organically, resulting in design inconsistencies across their product portfolio. Different teams were creating similar components in different ways, leading to duplicated effort and a fragmented user experience. They needed a unified design language that could scale with their business while maintaining flexibility for innovation.
Conducted comprehensive brand research and developed a new visual identity that reflects the company's innovative spirit.
Created a complete design system in Figma with reusable components, patterns, and guidelines.
Developed comprehensive documentation and training materials for design and development teams.
Built a component library with accessibility built-in, ensuring WCAG compliance across all products.
Established governance processes to maintain design system integrity as the company scales.
Faster design-to-development
Design consistency score
Reduced design debt
Team adoption rate
The design system Softvisibility created has transformed how we work. Our products now have a consistent, professional look and feel, and our teams can move much faster. It's been a tremendous investment in our company's future.
Emma Thompson
Client
NextGen Innovation
Industry
B2B SaaS / Enterprise Software
Duration
7 months
Team Size
6 specialists
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